Say NO to business jargon
What does it all mean?
A-C D-G H-L M-Q R-ZFrom Action item to Zero-tasking, here's a list of our "favourite" jargon. When someone starts talking about "running things up flagpoles" and "closing the loop", you’ll know what they're on about!
Action item
The 'action' part of this phrase suggests something exciting and dynamic - very misleading. Actual meaning: A task that requires additional work to be completed.
At this juncture
This is one of the more extreme examples of business jargon, in that the phrase has around 466% more letters than is required. Actual meaning: Now.
Bang for your buck
Not all business jargon originates from the US, but the 'buck' here indicates that this phrase certainly does. Actual meaning: Value for money.
Best practice
One of the more common terms of business jargon. That still doesn't make it ok to use though. Actual meaning: A method of doing something that has proved most effective.
Brain dump
This sounds almost painful - why would one want to do this? Actual meaning: To reveal all your thoughts on a particular subject.
C-level
This is a fairly new addition to the glossary, having crept in over the past few years. Actual meaning: The most senior people within a company.
Close of play
Where exactly is the 'play' here? Aren’t we at work? Actual meaning: End of the working day.
Close the loop
Was the loop even open? Actual meaning: Closing off a topic that has been under discussion.
Cross-fertilisation
One of the most confusing business jargon phrases in use, this sounds like something to do with horticulture or a scientific experiment. It doesn’t. Actual meaning: Mutually beneficial exchange of thoughts, often between different parts of a marketing team.
Tell us your favourites
Do you have a personal favourite? If so, let us know and we'll add it to our list.
 |
 |
